Founder empathy
The work starts from the owner's real constraints: time, cash, staffing, customer flow, delivery quality, and decision fatigue.
About
Operator thinking for founder-led businesses.
Montoya Consulting is built around a simple idea: owners do not need more complexity. They need clear priorities, better systems, and practical execution that helps the business move.
Mike Montoya Bio
Michael Montoya, founder of Montoya Consulting.
Mike Montoya is an entrepreneur, inventor, patent holder, former CFL professional athlete, and founder of Montoya Consulting.
Before launching Montoya Consulting, Mike built and operated companies across medical technology, health and wellness, behavioral support, fitness, hospitality, and local service markets. He invented and helped commercialize NeuroReformer, an FDA-cleared neuromuscular therapy device used across clinical and athletic settings, while leading business development, partnerships, sales, marketing, operations, and product commercialization.
His operating background includes scaling clinical relationships, building B2B lead systems, managing teams, running service businesses, and turning complex offers into practical systems. That is the lens he brings to founder-led companies: clarify the constraint, improve the numbers, build the operating rhythm, and execute.
- Former Toronto Argonauts running back
- Multiple U.S. patents in neuromuscular rehabilitation
- 18+ years across leadership, operations, and growth
- English + Spanish
What makes the work different
Strategy only matters when it changes execution.
The engagement is hands-on, practical, and tuned to the business stage. Some clients need a website and local growth system. Others need KPI dashboards, operating cadence, process cleanup, or executive advisory.
Systems thinking
Every recommendation connects to a repeatable operating system: who owns it, how it is measured, and how it improves.
Execution support
Plans are translated into websites, dashboards, workflows, automations, content systems, and practical next steps.
Helping businesses build systems that scale means making growth easier to see, easier to manage, and easier to repeat.
Built for owners who are still close to the work.
Montoya Consulting is a fit when the founder is still making key decisions and needs better leverage across people, process, technology, and customer acquisition.
Broad business view, with proven healthcare and wellness experience.
Healthcare and wellness are strong specialties, but the method applies across local services, professional services, startups, and owner-led teams.
Local execution plus scalable systems.
The same engagement can cover strategy, website conversion, Google visibility, social operations, analytics, and the internal workflows needed to deliver.
Next step
Start with the business system, not a random tactic.
Use the scorecard to identify the highest-leverage gap before a strategy call.